By the Numbers
$775,000,000+
Total 2022 Annual Volume Pace
2,100
Total 2022 Annual Units Pace
$2B+
Total Volume Deployed in SFR
8,000+
Total Number of Assets Acquired
4,000,000
Total Number of Assets Underwritten
25
Total Markets
The Shop SFR
Our experienced team is assembled to solve the unique, high-volume yet specific return targets of our institutional clients. Through our meticulous underwriting process, tenacious negotiations, and precise closing coordination The Shop SFR is truly a one-stop-shop for SFR acquisitions. The Shop Real Estate Co. (The Shop SFR) has deployed over $2 billion in single family rental assets resulting in the acquisition of over 8,000 homes in the last 10 years. Our team has individually underwritten over
4 million single family homes
in that time and take pride in knowing we are closing on high performing assets for our clients. We understand that each institutional investor has targets and goals. The Shop SFR has proven to be an intuitive solution to the SFR marketplace. The Shop SFR currently operates in over 25 markets nationwide to ensure the best coverage and asset choice for our clients. We are the resource for comprehensive market coverage, 24 hours per day/365 days per year. We are built to accurately process high performing assets, at volume, with institutional efficiencies.
Mission Statement
The Shop Real Estate Co is the premier, tech-enabled, SFR platform providing investors solutions to source, underwrite, acquire, and manage scattered-site single-family portfolios at scale. We are the gateway into the scattered-site SFR space operating as an end-to-end solution for the largest single family rental firms nationwide.
Our Team

William Wiard
Founder and CEO
Being born into a real estate family and personally operating within the Single Family Real Estate arena for over twenty years, Will has been involved in everything from property management, construction, and rehab, to traditional and institutional work. Over the last ten years the focus has been institutional asset acquisition in the SFR space. Building an industry leading acquisition company, The Shop Real Estate, Co. that has acquired over 8,000 single family homes, deploying over $2 billion into the SFR space.The focus and success has been derived from scalable system architecture and implementation, innovative solutions and understanding of adapting that scale to ground level asset acquisition. Licensed as a broker in six states and operating in over ten states these systems are proving to have strategic advantages and proven success for some of the largest SFR funds in the world.

Terry Connors
COO
Terry’s prowess lies in SFR acquisitions, operations & real estate analytics with 10 years of leadership, consulting, construction, and investment underwriting experience in the SFR space. Terry is responsible for assembling, training, and managing day to day operations for one of the nation’s top producing SFR acquisitions team resulting in the acquisition of over 8,000 single family homes with over $2B in capital successfully deployed. In his tenure at The Shop Real Estate Co, Terry has assisted in the development of the property management division that actively manages hundreds of properties across the state of Florida successfully for their investor clients. Terry brings a decade of consulting experience, strategy and business development servicing institutional investors including the industry’s largest private equity funds and U.S. Banks. Terry and his partners at The Shop Real Estate Co are providing vertical solutions for SFR Investors in 25 markets across the country.

Justin Helmus
Dir. of Business Development
Justin's real estate career began in 2011 where he specialized in sales and acquisitions. Prior to Justin’s real estate career, he spent a few years in the finance industry working in private wealth management. Justin owned and operated a successful real estate firm in the Clearwater area from 2013-2017. That firm was acquired by Berkshire Hathaway HomeServices in 2017. From 2017-2020, Justin ran and operated 3 branches in Tampa Bay for Berkshire Hathaway. Under Justin’s direction, the company successfully managed over $120M in annual sales and over 150 properties in residential property management. Justin joined The Shop in early 2020 where he took on the role of Director of Business Development and Director of SFR Negotiations. Justin was recognized in 2015 as a top 30 Under 30 in the nation for all REALTORS.